FairReserve

How a Sydney startup turned a simple vehicle hire idea into a trusted digital platform

Client Overview

FairReserve is a Sydney-based vehicle hire and auction platform that allows customers to browse, bid, and book vehicles online with confidence. Despite having a great concept, their platform didn’t reflect the trust and reliability that users expect when making major booking decisions. Confusing pricing, outdated design, and poor responsiveness were costing them valuable leads and credibility in a competitive Australian market.

The Challenge

The old platform felt clunky and untrustworthy, causing visitors to abandon their bookings halfway throughPricing was unclear, leaving customers confused and hesitant to proceed with transactionsMobile users across Sydney were bouncing due to slow load times and poor designManual admin tasks slowed down response times and made customer service inconsistentLow credibility and lack of transparency led to fewer repeat bookings and limited brand growth

Our Solution

Redesigned the entire user experience with a modern, trustworthy Sydney-first look and feel
Introduced transparent pricing calculators so customers always know exactly what they’re paying for
Built a fast, mobile-optimised interface that loads seamlessly for users booking on phones and tablets
Implemented secure, easy booking and bidding flows with clear CTAs to guide customers through checkout
Automated admin notifications and quote responses improving turnaround times and reducing workload
Integrated a conversion-focused dashboard for tracking enquiries, traffic, and customer trends

Results & Impact

70%Boost in Online Bookings

2xFaster Enquiry Turnaround

+36%Improved Mobile Conversions

+41%Customer Trust Ratings

Client Testimonial

We knew our idea had potential, but the old platform didn’t inspire trust. Icon Global completely turned that around the new site feels premium, fast, and clear. Customers now book without hesitation, and our Sydney traffic has never been stronger. It’s been a total game-changer for our business.
— Co-founder, FairReserve Sydney