Beautymart.lk

How we helped a Sri Lankan skincare brand go global with a high-performing eCommerce store

Client Overview

Beautymart.lk is a fast-growing Sri Lankan skincare retailer offering dermatologist-approved global brands such as CeraVe, The Ordinary, and Neutrogena. As the brand gained traction in Sri Lanka’s competitive online market, their old website couldn’t keep up slow load times, outdated design, and limited payment options were restricting sales. They approached Icon Global Digital in Sydney to reimagine their store as a high-performing eCommerce experience built to international standards.

The Challenge

An outdated and slow Shopify website that weakened customer trust and limited conversionsCheckout friction and missing payment options, which caused abandoned cartsPoor mobile performance leading to drop-offs from Sri Lankan customers browsing on smartphonesLack of loyalty features or account systems to retain repeat buyersMinimal SEO optimisation, making it harder to compete against international skincare retailers

Our Solution

Crafted a sleek, modern Shopify storefront that aligns with global beauty brand standards
Enhanced site speed by 3x, creating a smooth experience even on slower Sri Lankan networks
Integrated ‘Buy Now, Pay Later’ options through MintPay and Payzy, expanding local payment flexibility
Developed a fully mobile-optimised experience that converts on any device
Added reordering, wishlist, and loyalty flows to boost customer retention
Implemented SEO-driven product pages and meta tags for improved visibility and search ranking

Results & Impact

60%Repeat Purchases Increased

3xFaster Page Load Speeds

+42%Mobile Checkout Completion

+37%Organic Traffic Growth

Client Testimonial

Partnering with Icon Global Digital from Sydney was one of our best decisions. Their team understood exactly what we wanted a store that feels premium, loads fast, and builds trust. The new website has taken our brand to the next level and helped us reach more customers across Sri Lanka and beyond.
— Founder, Beautymart.lk