Beautymart.lk

Modernized e-commerce with secure payments for a fast-growing skincare brand

Client Overview

Beautymart.lk is a premium online retailer for dermatologist-approved skincare brands in Sri Lanka. With a growing customer base and increasing demand for imported products like CeraVe, Cetaphil, and Neutrogena, they needed a website that not only looked luxurious but could scale fast and sell smarter.

The Challenge

Beautymart’s previous website lacked performance and trust. Pages loaded slowly, especially on mobile, checkout felt clunky and didn’t support modern payment options, repeat customers had no incentives or account features, and SEO was minimal, hurting organic traffic and visibility.

Our Solution

Clean, High-Converting UI/UX – Skincare-focused design with soft colors, clear product cards, and gentle typography
3x Faster Shopify Performance – Optimized for speed with lazy loading, compressed assets, and lightweight theme coding
Secure Pay Later Integration – Klarna-style 'Buy Now, Pay Later' features with MintPay and Payzy
Mobile Optimization – Designed to convert on small screens, where 75%+ traffic came from
Repeat Purchase Flows – Account-based reordering, wishlist features, and post-purchase incentives
SEO-Driven Product Pages – Built-in meta tags, alt texts, and search-friendly collections

Results & Impact

60%Increase in Repeat Customer Purchases

3xFaster Page Load Times

+42%Mobile Checkout Completion

+37%Organic Traffic Growth

Client Testimonial

Icon Global Digital understood both our audience and our vision. The site now reflects the premium feel of our products, and our customers love the smooth experience. We’ve seen massive growth in returning buyers.
— Beautymart.lk Founder & Director