Luxxeclean

How a Sydney eco-cleaning brand turned its website into a booking powerhouse



Client Overview

Luxxeclean is a Sydney-based eco-cleaning company offering chemical-free, sustainable cleaning services for homes and small businesses. While their on-site service had an excellent reputation, their old website was slow, outdated, and didn’t reflect the professionalism or reliability that Sydney customers expect. As competition grew, Luxxeclean needed a digital experience that looked sharp, loaded fast, and worked around the clock to bring in local clients.

The Challenge

A slow, outdated website that didn’t represent their modern, eco-friendly brandNo online booking or quote automation every enquiry required manual calls and messagesPoor mobile experience, causing drop-offs from busy Sydney homeowners on the goLow visibility in Google’s local search results, meaning competitors ranked higherNo system to collect reviews or show social proof to potential clients

Our Solution

  • Developed a lightning-fast, mobile-first website designed for Sydney’s busy homeowners and professionals
  • Built an easy-to-use online booking system with instant confirmations and automatic email updates
  • Introduced smart quote and enquiry forms that reply instantly, freeing the team from constant admin work
  • Created a review automation funnel that requests feedback after each cleaning and displays it on the site to build trust
  • Enhanced local SEO with suburb-based optimisation for areas like Parramatta, Blacktown, Penrith, and the Inner West
  • Designed a modern, conversion-focused layout with strong CTAs and visual trust signals to drive immediate bookings

Results & Impact

40%Increase in Online Bookings
70%More Enquiries from Sydney Suburbs
+28%Boost in Organic Search Visibility
3xCustomer Reviews Collected

Client Testimonial

Before working with Icon Global, we were constantly answering messages and manually taking bookings. Now everything runs on autopilot customers in Sydney can book straight from their phones, reviews roll in automatically, and we finally have time to focus on the jobs that matter. It’s made our business smoother and more professional than ever.

Founder, Luxxeclean Sydney

Services Provided

  • Cleaning Business Website Design
  • Online Booking & Scheduling Integration
  • Quote Automation & CRM Setup
  • Review Collection Funnel
  • Local SEO Optimisation for Sydney Suburbs
  • Conversion Rate Optimisation (CRO)
  • Ongoing Maintenance & Support

Call to Action

Ready to turn your Sydney website into a 24/7 booking machine? Let’s make it happen together.

info@iconglobaldigital.com | +61 411 681 788

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