About the Client and Project
Lanka Properties is one of Sri Lanka’s most visited real estate platforms, offering a digital marketplace for buying, selling, and renting residential and commercial properties. However, their aging website and clunky mobile UX made it difficult for users to navigate, search, and convert.
The Challenge
The previous platform faced multiple bottlenecks: outdated UI/UX that caused drop-offs during key buyer journeys, poor search and filtering capabilities, inadequate SEO structure that hurt organic discoverability, and a mobile experience that failed to engage the majority of their audience. As traffic increased, so did bounce rates and qualified lead conversions plummeted.
What Makes Our Process Different
We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.
Explore Our ServicesReal Estate Website Development
UI/UX Overhaul
Advanced Filter & Search Integration
SEO Optimization
Mobile Performance Engineering
Agent Dashboard Development
Project Goals
Increase Qualified Leads
Improve the user journey to boost the conversion rate of property inquiries from serious buyers.
Enhance Mobile Experience
Deliver a fast, intuitive, and seamless browsing experience for the 80% of users on mobile devices.
Improve Organic Search Ranking
Restructure the site's SEO foundation to capture high-intent traffic for property-related keywords.
Streamline Agent Workflow
Provide real estate agents with a powerful and easy-to-use dashboard to manage listings and track leads.
Our Solution
After a thorough analysis, we developed a multi-faceted solution tailored to address the client's key challenges and achieve their goals.
SEO-Enhanced Listing Architecture – Built for high visibility on Google with structured data, schema, and keyword-rich dynamic pages
Lightning-Fast Search & Filters – Users can now filter by city, price, type, and status in seconds
Mobile-First Experience – Optimised layout, CTAs, and loading speeds for 80% of mobile users
Improved Agent Dashboards – Agents can now track inquiries, update listings, and manage leads in real time
Lead Protection & Verification – Reduced spam inquiries and protected agent privacy
Core Technologies & Services
We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.
Results & Impact
The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.
“The impact was instant. Our listings became easier to find, the platform felt sleek and fast, and most importantly leads doubled. Icon Global Digital brought clarity to our chaos and built something we’re truly proud of.”
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