About the Client and Project
Dream Craft Engineering is a structural design and engineering firm with a reputation for delivering precision-based solutions for residential, commercial, and industrial projects. While their fieldwork and technical capabilities were well respected, their outdated online presence was limiting their ability to attract larger commercial clients and showcase their impressive body of work.
The Challenge
Despite having strong project credibility, Dream Craft’s previous website didn’t reflect the scale, visual strength, or professionalism of their brand. Problems included: lack of project galleries or visual storytelling, weak SEO and poor visibility for commercial project keywords, limited engagement and high bounce rates, and no mobile optimization for clients viewing on tablets and phones.
What Makes Our Process Different
We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.
Explore Our ServicesWeb Design for Engineering Firms
Portfolio CMS & Project Filtering
SEO & Structured Data Integration
UI/UX for Commercial Audiences
Conversion Optimization (CRO)
Mobile & Tablet Optimization
Project Goals
Showcase Projects Visually
Highlight engineering work with engaging galleries and storytelling.
Attract Larger Clients
Position the brand as credible and capable of handling big commercial projects.
Boost Online Visibility
Use SEO to capture leads searching for engineering and construction services.
Engage Visitors Longer
Design a site that keeps users exploring projects and services in depth.
Our Solution
After a thorough analysis, we developed a multi-faceted solution tailored to address the client's key challenges and achieve their goals.
Custom Portfolio Pages – Stunning visual galleries with filterable projects by industry and scale
High-Impact Visual Design – Bold, architectural UI design to match their structural aesthetic
Mobile-First Optimization – Fast loading, responsive layouts across all devices
B2B SEO Implementation – Targeted keywords like 'structural engineering firms Perth', 'commercial construction support Sydney'
Contact CTAs Strategically Placed – Driving lead capture from high-intent visitors
Core Technologies & Services
We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.
Results & Impact
The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.
“Icon Global Digital gave us more than a website – they gave us a tool that speaks for our work. Larger clients now take us seriously right from the first click. It’s clean, fast, and persuasive.”
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