Lanka Vehicles

How we helped a Sri Lankan automotive marketplace triple its leads with a modern, mobile-first platform

Client Overview

Lanka Vehicles is a rapidly growing vehicle marketplace based in Sri Lanka, connecting hundreds of car dealers and private sellers with thousands of daily buyers. While their offline reputation was strong, their old digital platform lagged behind slow, outdated, and unable to compete in a mobile-first era. They reached out to Icon Global Digital in Sydney to rebuild their system into a modern, high-performing digital experience built to global standards.

The Challenge

Dealers struggled with slow and complex listing uploads that took valuable timeBuyers couldn’t easily find vehicles due to weak filtering and outdated search functionalityThe website performed poorly on mobile, where most Sri Lankan users browseLow conversion rates and high bounce rates meant lost sales opportunitiesLimited SEO visibility prevented the brand from ranking for high-intent automotive keywords

Our Solution

Developed a high-performance CMS tailored to handle large inventories and image-heavy vehicle listings
Built smart filters and intuitive search logic allowing users to find cars by brand, model, price, or location within seconds
Designed a sleek, mobile-first interface optimised for Sri Lankan users who browse primarily via smartphones
Engineered powerful dealer dashboards with live stock control, analytics, and automated listing tools
Implemented advanced SEO and schema markup to dominate search results for key terms like 'used cars in Sri Lanka' and 'car dealers near me'
Deployed scalable hosting and caching systems to maintain speed and uptime as the platform grew

Results & Impact

3XMore Vehicle Leads

40%Faster Listing Uploads

2XBuyer Inquiries

+35%Mobile Engagement

-47%Bounce Rate

Client Testimonial

Working with Icon Global Digital completely transformed how we operate. The new platform made life easier for our dealers and buyers alike. We’ve seen a huge jump in daily leads and engagement and our brand now feels modern, trusted, and ready to scale globally.
— Management Team, Lanka Vehicles