About the Client and Project
Lanka Vehicles is a fast-growing vehicle marketplace in Sri Lanka, connecting hundreds of independent car dealers and private sellers with thousands of active car buyers each month. Despite a solid offline presence, their online platform lacked the performance, user experience, and modern infrastructure needed to scale and compete in a mobile-first world.
The Challenge
Their existing system was outdated, hard to manage, and performed poorly on mobile. Dealers were frustrated with the slow manual process of uploading listings. Buyers couldn’t easily find vehicles due to limited filtering and search functionality. Conversion rates were low, bounce rates were high, and the business was losing valuable leads every day.
What Makes Our Process Different
We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.
Explore Our ServicesCustom Website & CMS Development
Mobile UX/UI Design
SEO Optimization & Schema Markup
Dealer Dashboard Engineering
Conversion Rate Optimization
Ongoing Hosting & Support
Project Goals
Enhance User Experience
Create a seamless, mobile-first journey for buyers and dealers.
Increase Lead Generation
Boost the quantity and quality of direct inquiries from potential buyers.
Streamline Operations
Automate listing uploads and management for car dealers.
Improve SEO Visibility
Achieve higher rankings for competitive automotive search terms.
Our Solution
After a thorough analysis, we developed a multi-faceted solution tailored to address the client's key challenges and achieve their goals.
Smart Filters & Search Logic – So buyers can find cars by brand, model, price, location, or body type in seconds
Mobile-First, Lightning-Fast Design – Optimised for 80%+ of users browsing via mobile devices
Dealer Dashboards – Fully custom dashboards with live stock control, analytics, and intuitive upload tools
CMS Built for Scale – A custom content management system tailored to handle large inventories, images, and metadata
Technical SEO & Structured Data – Ensuring strong visibility for key search terms like 'used cars in Sri Lanka', 'car dealers near me', and 'online vehicle marketplace'
Core Technologies & Services
We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.
Results & Impact
The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.
“Before Icon Global stepped in, we were stuck with slow systems and limited reach. Now, we’re getting serious leads every day, dealers are uploading effortlessly, and our brand feels premium. We’ve never felt more confident in our digital future.”
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