About the Client and Project
Beautymart.lk is a premium online retailer for dermatologist-approved skincare brands in Sri Lanka. With a growing customer base and increasing demand for imported products like CeraVe, Cetaphil, and Neutrogena, they needed a website that not only looked luxurious but could scale fast and sell smarter.
The Challenge
Beautymart’s previous website lacked performance and trust. Pages loaded slowly, especially on mobile, checkout felt clunky and didn’t support modern payment options, repeat customers had no incentives or account features, and SEO was minimal, hurting organic traffic and visibility.
What Makes Our Process Different
We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.
Explore Our ServicesShopify Store Design & Development
eCommerce SEO Optimization
UI/UX for Skincare Brands
Pay Later Payment Integration (MintPay, Payzy)
Conversion Rate Optimization (CRO)
Mobile Performance Boosting
Monthly Support & Performance Monitoring
Project Goals
Modernize Online Store
Build a sleek e-commerce site that matches the premium feel of skincare brands.
Improve Checkout Experience
Streamline payments with options like Buy Now, Pay Later to boost sales.
Boost Mobile Conversions
Ensure the store performs seamlessly for the majority of mobile shoppers.
Grow Repeat Customers
Introduce loyalty features and reordering flows to drive customer retention.
Our Solution
After a thorough analysis, we developed a multi-faceted solution tailored to address the client's key challenges and achieve their goals.
Clean, High-Converting UI/UX – Skincare-focused design with soft colors, clear product cards, and gentle typography
3x Faster Shopify Performance – Optimized for speed with lazy loading, compressed assets, and lightweight theme coding
Secure Pay Later Integration – Klarna-style 'Buy Now, Pay Later' features with MintPay and Payzy
Mobile Optimization – Designed to convert on small screens, where 75%+ traffic came from
Repeat Purchase Flows – Account-based reordering, wishlist features, and post-purchase incentives
SEO-Driven Product Pages – Built-in meta tags, alt texts, and search-friendly collections
Core Technologies & Services
We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.
Results & Impact
The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.
“Icon Global Digital understood both our audience and our vision. The site now reflects the premium feel of our products, and our customers love the smooth experience. We’ve seen massive growth in returning buyers.”
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