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web development+7

Launching a cross-country cleaning brand with high-performing websites to boost leads across ANZ.

TSA Cleaning Services is a professional cleaning company offering residential, commercial, and specialized cleaning across Sydney, Australia and Auckland, New Zealand. The brand began with a clear vision to combine premium service quality with strong digital presence. Icon Global Digital was chosen to bring this vision to life from scratch, developing two full-scale websites, branding, and content strategies that positioned TSA as a trusted name in both markets.

Website Design & Development (Australia & New Zealand)Branding & Logo DesignSEO & Google Business OptimisationCustom Quote Form & Map IntegrationCopywriting & Blog Content StrategySocial Media & Local Marketing SupportPerformance & Mobile OptimisationWebsite Design & Development (Australia & New Zealand)Branding & Logo DesignSEO & Google Business OptimisationCustom Quote Form & Map IntegrationCopywriting & Blog Content StrategySocial Media & Local Marketing SupportPerformance & Mobile Optimisation

IndustryCleaning

LocationSydney, Australia & Auckland, New Zealand

ModelService-based

The Challenge

The brand had no existing online presence or unified identity across two regions

Brand Identity & Guidelines

For TSA Cleaning Services, we developed a comprehensive brand identity that resonates with their target market in the Cleaning industry. This included logo design, color palette selection, and typography rules to ensure a cohesive look across all platforms.

Website Design & Development

We designed and developed a high-performing, mobile-responsive website tailored to TSA Cleaning Services's specific operational needs. The new platform streamlines customer inquiries and perfectly showcases their expertise.

Digital Marketing & SEO

To drive consistent growth for TSA Cleaning Services, we implemented a targeted digital marketing and SEO strategy. By optimizing for local search queries, we significantly increased their visibility and inbound lead generation.

“We wanted a brand that felt local but looked global and Icon Global Digital nailed it. They handled everything from branding to SEO for both countries, and the results have been amazing. We're now getting consistent leads from Sydney and Auckland every week.”

— TSA Cleaning Services, Management Team