Back

TSA Cleaning Services

Launched a cross-country cleaning brand with two high-performing websites that boosted leads across Australia and New Zealand

About the Client and Project

TSA Cleaning Services is a professional cleaning company offering residential, commercial, and specialized cleaning across Sydney, Australia and Auckland, New Zealand. The brand began with a clear vision to combine premium service quality with strong digital presence. Icon Global Digital was chosen to bring this vision to life from scratch, developing two full-scale websites, branding, and content strategies that positioned TSA as a trusted name in both markets.

Industry

Cleaning

Business Model

Service-based

Location

Sydney, Australia & Auckland, New Zealand

Build Your IdeaConsult Our Experts
Challenge Context

The Challenge

“
  • The brand had no existing online presence or unified identity across two regions
  • Needed separate websites for Sydney and New Zealand that felt cohesive but regionally localized
  • No tools for customers to request quotes or see service areas clearly
  • Lack of content, branding, and SEO structure to compete with established cleaning companies
  • Needed strong mobile responsiveness to reach customers on the go

What Makes Our Process Different

We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.

Explore Our Services

Website Design & Development (Australia & New Zealand)

Branding & Logo Design

SEO & Google Business Optimisation

Custom Quote Form & Map Integration

Copywriting & Blog Content Strategy

Social Media & Local Marketing Support

Performance & Mobile Optimisation

Project Goals

Clear objectives drive successful outcomes. Here's what we set out to achieve.

Launch a Complete Brand Identity

Create a professional cleaning brand with consistent visuals, messaging, and tone across two countries.

Generate Local Leads

Build conversion-optimized websites designed to attract Sydney and Auckland clients through strong CTAs and quote forms.

Boost Local & Multi-Location SEO

Rank for high-intent keywords like 'cleaning services Sydney' and 'professional cleaners Auckland' to capture organic traffic.

Build Credibility & Engagement

Develop an informative, mobile-friendly, and fast-loading platform with integrated maps and service listings.

Our Solution

01

Phase 01

Developed two tailored websites one for Australia and one for New Zealand under a unified TSA Cleaning brand identity

02

Phase 02

Designed a clean, modern UI/UX reflecting reliability and trust with intuitive navigation for residential and commercial clients

03

Phase 03

Implemented region-specific SEO strategies targeting Sydney suburbs and Auckland regions for maximum local reach

04

Phase 04

Integrated free quote forms, Google Maps service area displays, and easy contact flows to increase conversions

05

Phase 05

Crafted SEO-optimized copy and blogs to support organic ranking and educate customers on services

06

Phase 06

Set up Google Business profiles for both countries, ensuring high visibility across search and maps

07

Phase 07

Enhanced performance, page speed, and mobile optimization for superior user experience

Core Technologies & Services

We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.

web development
branding
copywriting
seo
performance optimization
google business
social media
lead form integration
Icon Global Digital Logo
“We wanted a brand that felt local but looked global and Icon Global Digital nailed it. They handled everything from branding to SEO for both countries, and the results have been amazing. We’re now getting consistent leads from Sydney and Auckland every week.”
- TSA Cleaning Services Management Team

Results & Impact

The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.

More Client Inquiries
Better Local Visibility
Higher Mobile Engagement
Faster Page Performance

Explore Other Case Studies

View all
Dolphin Paintings

painting

Dolphin Paintings

We helped Dolphin Paintings build a trusted online presence for residential and commercial painting projects in...

View Project
RRR Bricklaying

bricklaying

RRR Bricklaying

We helped RRR Bricklaying establish a strong online presence in Gippsland with a professional, mobile-first website,...

View Project
DJ Home Movers

removalist

DJ Home Movers

We helped DJ Home Movers establish itself as a trusted Sydney-based removalist company with a sleek,...

View Project

Ready to build your idea?

Let's create something remarkable together. We are ready to help you achieve your business goals.

Get in touch
TSA Cleaning Services | Case Study - Icon Global Digital