About the Client and Project
A2Z Metal Roofing is a Sydney-based specialist in Colourbond roofing, pergolas, and wall cladding. With 15+ years of experience, the owner Theepan Stiv wanted to move away from word-of-mouth reliance and build a digital asset that generated consistent, high-value leads across Parramatta, Penrith, and Blacktown.
Roofing & Construction
Service-based
Sydney, NSW, Australia
The Challenge
- Heavy reliance on referrals with no control over lead volume
- Generic branding that didn't differentiate them from competitors
- Low visibility for 'metal roofing' and 'Colourbond specialist' searches
- Lack of professional project documentation to show potential clients
- No automated way for customers to request roof inspections or estimates
What Makes Our Process Different
We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.
Explore Our ServicesWeb Design & Development
Local SEO Optimization
Brand Identity & Messaging
Blog & Content Strategy
Google Business Management
Lead Generation Automation
Project Goals
Clear objectives drive successful outcomes. Here's what we set out to achieve.
Our Solution
Phase 01
Developed a modern, trust-driven website highlighting 'Safety First' and 'Expert Craftsmanship' values
Core Technologies & Services
We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.
“The results have been amazing. Our finish is now matched by a professional website that people trust. Icon Global handled everything from SEO to the design, and we're now getting calls every day from areas we used to struggle to reach.”
Results & Impact
The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.
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