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2026A2Z Metal Roofing
How a Sydney roofing specialist scaled their business through high-converting SEO and branding
IndustryRoofing & Construction
LocationSydney, NSW, Australia
ModelService-based
A2Z Metal Roofing is a Sydney-based specialist in Colourbond roofing, pergolas, and wall cladding. With 15+ years of experience, the owner Theepan Stiv wanted to move away from word-of-mouth reliance and build a digital asset that generated consistent, high-value leads across Parramatta, Penrith, and Blacktown.
Web Design & DevelopmentLocal SEO OptimizationBrand Identity & MessagingBlog & Content StrategyGoogle Business ManagementLead Generation Automation
The Challenge
Heavy reliance on referrals with no control over lead volume
“The results have been amazing. Our finish is now matched by a professional website that people trust. Icon Global handled everything from SEO to the design, and we're now getting calls every day from areas we used to struggle to reach.”
— Theepan Stiv, Owner, A2Z Metal Roofing
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