Scaling Sydney's roofing experts.

Scaling a Sydney roofing specialist through high-converting SEO, modern branding, and digital strategy.

A2Z Metal Roofing is a Sydney-based specialist in Colourbond roofing, pergolas, and wall cladding. With 15+ years of experience, the owner Theepan Stiv wanted to move away from word-of-mouth reliance and build a digital asset that generated consistent, high-value leads across Parramatta, Penrith, and Blacktown.

Web Design & DevelopmentLocal SEO OptimizationBrand Identity & MessagingBlog & Content StrategyGoogle Business ManagementLead Generation AutomationWeb Design & DevelopmentLocal SEO OptimizationBrand Identity & MessagingBlog & Content StrategyGoogle Business ManagementLead Generation Automation

IndustryRoofing & Construction

LocationSydney, NSW, Australia

ModelService-based

The Challenge

Heavy reliance on referrals with no control over lead volume

“The results have been amazing. Our finish is now matched by a professional website that people trust. Icon Global handled everything from SEO to the design, and we're now getting calls every day from areas we used to struggle to reach.”

— Theepan Stiv, Owner, A2Z Metal Roofing