Client Overview
FairReserve is an Australian digital auction and vehicle hire platform that allows users to reserve, bid, and book vehicles through a simple online portal. While their concept had market potential, the existing platform lacked credibility, speed, and a strong user interface leading to lost bookings and low customer trust.
The Challenge
FairReserve struggled with: outdated UI that didn’t convey trust or professionalism, confusing pricing flow and lack of transparency during checkout, mobile users bouncing due to poor responsiveness, and delayed admin responses and low inquiry conversion rates.
Our Solution
- Transparent Pricing UX – Dynamic, upfront pricing calculators to reduce friction and eliminate confusion
- Secure Booking & Bidding Flows – Streamlined booking journey with user accounts and payment integrations
- Fully Responsive Mobile Layout – Optimised for users on-the-go, especially in rural and suburban regions
- Conversion-Ready CTAs – Clearly labeled, mobile-friendly buttons to drive bookings, not bounces
- Backend Automation – Notifications for admin, faster quote responses, and real-time updates to clients
Results & Impact
Client Testimonial
The new platform helped us scale quickly. Clients trust the process more, and we’re seeing double the bookings we had before. Icon Global Digital nailed both functionality and design.
Services Provided
- Custom Web Platform UI/UX Design
- Secure Booking & Pricing System
- Auction Flow & Payment Integration
- Mobile Optimisation
- Conversion-Focused Design
- Admin Workflow Automation
- Google Analytics + SEO Setup
Call to Action
Start your project with Icon Global Digital.
