Dream Craft

Transformed an engineering brand’s digital image with an immersive portfolio site



Client Overview

Dream Craft Engineering is a structural design and engineering firm with a reputation for delivering precision-based solutions for residential, commercial, and industrial projects. While their fieldwork and technical capabilities were well respected, their outdated online presence was limiting their ability to attract larger commercial clients and showcase their impressive body of work.

The Challenge

Despite having strong project credibility, Dream Craft’s previous website didn’t reflect the scale, visual strength, or professionalism of their brand. Problems included: lack of project galleries or visual storytelling, weak SEO and poor visibility for commercial project keywords, limited engagement and high bounce rates, and no mobile optimization for clients viewing on tablets and phones.

Our Solution

  • Custom Portfolio Pages – Stunning visual galleries with filterable projects by industry and scale
  • High-Impact Visual Design – Bold, architectural UI design to match their structural aesthetic
  • Mobile-First Optimization – Fast loading, responsive layouts across all devices
  • B2B SEO Implementation – Targeted keywords like 'structural engineering firms Perth', 'commercial construction support Sydney'
  • Contact CTAs Strategically Placed – Driving lead capture from high-intent visitors

Results & Impact

30%Increase in Inquiries
3xAverage Time on Site
+47%Engagement via Gallery
-35%Bounce Rate

Client Testimonial

Icon Global Digital gave us more than a website – they gave us a tool that speaks for our work. Larger clients now take us seriously right from the first click. It’s clean, fast, and persuasive.

Managing Director, Dream Craft Engineering

Services Provided

  • Web Design for Engineering Firms
  • Portfolio CMS & Project Filtering
  • SEO & Structured Data Integration
  • UI/UX for Commercial Audiences
  • Conversion Optimization (CRO)
  • Mobile & Tablet Optimization

Call to Action

Get your brand seen, Let’s build together.

info@iconglobaldigital.com | +61 411 681 788

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